A Bit About Me
For the last few years I've worked at the intersection of growth, marketing, and community.
I'm less interested in hype and more in the craft: how ideas find the right people, how communities actually stick around, and how a good story turns attention into something real. I've advised founders, helped teams find their footing, and grown communities from a cold start.
When I'm not doing that, I'm usually deep in some new rabbit hole, a protocol, a tool, a market I want to understand. Curiosity is basically the job.
Things I Work On
Growth & Systems
I like designing the whole system from the start, how people first hear about something and how they end up sticking around. Positioning, funnels, go-to-market for launches, and the unglamorous plumbing that makes growth repeatable.
Creators & KOLs
I enjoy working with creators as real partners, not one-off posts. Finding the right voices for the right projects and audiences, building genuine relationships, and letting them tell the story their own way.
Partnerships
Some of the best growth comes from the right collaboration. I've sourced and structured ecosystem partnerships and co-marketing deals. Connecting the right teams in ways that actually make sense for everyone.
AI & Automation
I'm fascinated by how AI is changing the work, scaling content, personalizing the way we reach people, and quietly taking the busywork off everyone's plate boosting our creativity.
Story & Narrative
I care a lot about story. Positioning, messaging, and the narrative that makes people actually care about what you're building instead of scrolling past it.
Community
I've built and grown communities from a cold start. Onboarding, engagement, retention, the human stuff that turns a follower count into a real place people want to be.
Things I Tinker With
Side projects, highlights, experiments, and random things I build when I'm curious. I'll drop them here as they happen. More coming soon.